
The three ways businesses actually buy AI: point tools, suite add-ons and multi-model workspaces. Which structure fits which team, with real pricing on each.
Businesses buy AI three ways: point tools (one job each - Jasper, Otter, Midjourney), suite add-ons (AI inside software you already pay for - Copilot, Gemini for Workspace), or a multi-model workspace (one subscription, every frontier model). Point tools fit a team with one dominant task. Suites fit companies already sunk into Microsoft 365 or Google Workspace. A workspace fits teams whose work crosses writing, images, video, research and agents - which describes most small businesses in 2026.

Jasper for marketing copy (~$39-59/mo), Otter for meetings (~$17/user), Midjourney for images (~$10-30/mo), ElevenLabs for voice. Each is best-in-class at one thing. The failure mode is accumulation: a marketing team of three running five point tools is paying $150-300/month and copy-pasting context between them all day. Point tools earn their keep when one task dominates the business - an agency billing clients for generated video can justify a dedicated render tool.
Microsoft 365 Copilot and Gemini for Workspace are the suite plays: AI embedded where work already happens, per user per month, on top of the base subscription. Strengths are real - the model sees your Docs/Sheets/Outlook natively. Costs are real too: a 10-person company pays roughly $200-300/month in AI add-ons alone, locked to one vendor's models, and the value collapses for anyone working outside that suite.
Krater, Abacus ChatLLM and similar products sell one subscription covering every major model and modality - chat, image, video, voice, agents - plus the glue around it (files, tasks, app connections). The pricing structure is the difference: Krater Pro is $20/month flat and Max is $119/month for a 5-seat team, versus $100-300/month for the same team on any per-seat incumbent. The trade: you lose the deepest first-party integrations (Copilot inside Excel, Gemini inside Gmail) in exchange for model choice and flat pricing.
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Adam Johansson
AI Advisor, Krater
There is no wrong answer between the three structures, only a wrong fit. Audit the last two weeks of what your team actually produced; buy the structure that matches the output, not the demo. For most small teams that audit ends at a flat-rate workspace plus at most one specialist tool - the cheapest configuration that covers every model the frontier ships.
Pricing checked October 2026 on vendor pricing pages.